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Gaming Market Data
Size, revenue and channel mix of the regulated gambling industry, by region and segment. Figures are on a gross-gaming-revenue (GGR) basis unless noted, and are not directly comparable across currencies or scopes — see the note below.
| Market | Latest revenue | Basis | Period | Source |
|---|---|---|---|---|
| United States | $71.9B | commercial GGR | 2024 | AGA |
| Europe (total) | €123.4B | all channels | 2024 | EGBA/H2GC |
| Macau | $28.3B | casino GGR | 2024 | Macau gov |
| Great Britain | £15.6B | GGY (incl. lottery) | Apr23–Mar24 | UKGC |
| Ontario (Canada) | C$3.2B | iGaming GGR only | FY24–25 | iGaming Ontario |
These headline figures use different scopes: the US figure is commercial gaming (tribal reported separately), Ontario is online-only, Europe is all channels, and Great Britain includes the National Lottery. We keep each figure with its own definition rather than forcing a false like-for-like total.
Global Market
$632.8B in 2025; online GGR ~$107.7B and growing ~5.4% a year.
United States 2024
$71.9B record; iGaming now 30% of commercial gaming revenue.
Europe 2024
€123.4B; online €47.9B (39%), nearing land-based parity.
Macau
$28.3B in 2024, up 23.9%; the largest single casino market on earth.
Great Britain
£15.6B GGY; remote casino alone tops £4B.
Ontario, Canada
C$82.7B wagered in FY24–25; a maturing regulated iGaming market.
Online vs Land-Based
The channel shift, from 17% of the global market toward parity by 2029.